The strategic partnership between world leading audio specialists Sonos and famous furniture brand Ikea, which was first announced in December, appears close to delivering its first tangible returns. The two companies, in the past week, gave a first brief taste of what is to be a brand new line of smart speakers, to be called the Symfonisk Range.
The tease of the new Symfonisk came in the shape of the first non-functional prototypes of the smart speakers, which were put on display at Ikea’s Democratic Design Days event in Sweden. The prototypes were described as ‘illustrative examples’ of the new range, meaning that they may or may not resemble the finished article.
Whatever the exact appearance of the finished Symfonisk smart speakers, both Sonos and Ikea have confirmed that they will fully integrate with Sonos’ existing range of Wi-Fi speakers and Ikea’s “Home Smart” range of Trådfris smart devices.
Beyond that, the prototypes put on display in Sweden also suggest that at least one of the new range of speakers may also double as a shelf or be able to be attached beneath a kitchen cabinet. One of the prototypes, after all, features brackets that make it suitable for either application.
Ikea have also suggested that the Symfonisk range will be priced more accommodatingly than other Sonos product lines. That was explained by the company’s business leader for Ikea Home Smart, Bjorn Block:
‘Many people dream of built-in sound systems, but few can afford it… Our goal is for our collective work to save space, get rid of cords, make clutter invisible, and bring sound and music into the home in a more beautiful way.’